In today’s competitive retail environment, marketing and customer loyalty are essential for sustaining business resilience and growth. Effective marketing enhances brand visibility, attracts new customers, and drives sales, especially amid evolving consumer preferences and intense market competition. It also offers valuable insights into customer behaviour, enabling businesses to tailor their offerings and remain relevant. Such loyalty programs help strengthen customer relationships and create a stable foundation for long-term success.

One marketing tool employed by the Manager is the Fortune Malls App (the “App”). The App integrates information and promotional offers for shopping, dining and parking across all 16 Fortune Malls and features the Fortune+ loyalty programme, which enables the Manager to promote its marketing campaigns in a timely and effective manner. Since its launch, the App has expanded its customer base and introduced additional features, including a digital stamped-based loyalty program, eVouchers, and a contactless car park system.

Beyond its role in stimulating spending in Fortune Malls, the App also incorporates practical features such as a mall directory and way-finding tools to optimise usability, offering shoppers a seamless offline-to-online experience. As of December 2025, over 1,350 tenants had benefited from various marketing campaigns, generating approximately HK$140 million in sales through promotional programs.

Fortune REIT is committed to safeguarding the data privacy of its members and customers, in accordance with the Privacy Policy Statement and Personal Information Collection Statement available on its website and the App.