OUR BRAND

Fortune in Your Everyday Life

Fortune Malls believes everyone should have a place where they belong, we offer a warm, comfortable environment, with a few thoughtful and surprising touches, so you can take a break from the bustle of urban life.

Our community malls are the perfect setting for lively conversations, and exciting neighborhood rendezvous. As such, we give you a place to be yourself and interact with the people who mean most to you.

The Story of Fortune Malls' Logo

Fortune Malls shares the same identity of “red planet” icon as master brand of Fortune REIT identity. The “small planet on a big planet” represents the idea of "sharing your world" and "communicating with a bigger world". The typeface has also incorporated circular graphics that convey the notions of integrated, connected and community-circles, which are the key attributes of the portfolio brand. Fortune Malls lead the brand with new purple colour, which represents a sense of welcoming and warmness to the identity. Different colors of the Portfolio Malls embraced the sense of feeling of each.

Our malls are given some vivid new names and new logo identities to tie in with the new brand image. The three flagship malls will be crowned with “Fortune” in their names, namely “Fortune Kingswood”, “Fortune City One” and “Fortune Metropolis”. By sharing the same red icon as their new identity, all our malls will live up to the Fortune Malls Spirit – enriching family lives and making a positive difference to the community.

About our Portfolio

Fortune Malls is a geographically diverse portfolio of 16 private housing estate retail properties in Hong Kong. Fortune Kingswood, Fortune Metropolis and Fortune City One are our flagship malls.

Fortune Malls are private housing estate retail properties catering to the day to day needs of the residents and households from these communities. We committed to making a positive difference there. Moreover, our diverse and intimate trade mix includes shopping, entertainment, dinning and lifestyle.

Fortune REIT